Hugh Hefner is coming to Las Vegas, where he’ll have a vertical version of his Playboy mansion — a nearly 12,000-square-foot love shack on top of the Palms hotel-casino’s 40-story tower that’s under construction.
The two-story suite will be named the Hugh Hefner Sky Villa. It will have its own glass elevator that overlooks the Strip, along with indoor and outdoor pools.
“He’s going to make it his home away from home,” Palms owner George Maloof said. “He’s got plenty of room to play. It’s a perfect fit.”
Maloof said he completed a long-term licensing agreement with Playboy Enterprises Inc. on Monday.
The deal will allow the Palms to use the iconic brand in Nevada and in the tower’s new nightclub, boutique casino and lounge, along with a retail Playboy store, said Bill Farley, Playboy’s vice president of marketing events.
The 300-room tower opens in early 2006. Chicago-based Nine Group and the Palms will own and run the new spots. The Nine Group operates four other venues at the Palms, including the popular Rain nightclub and swanky rooftop Ghostbar.
Playboy said it expects to report a seven-figure revenue increase, starting in 2006, as a result of signing the licensing deal. Financial terms of the agreement weren’t disclosed.