"Here Comes Honey Boo Boo," TLC's controversial reality show about a self-proclaimed "redneck" family and their "Toddlers and Tiaras" daughter, hit another ratings high on Wednesday night.
The fourth episode of "Honey Boo Boo" pulled in just shy of 3 million viewers at 10 p.m., according to Nielsen overnight ratings, growing 30 percent from last week's 2.3 million haul.
In the demo, "Honey Boo Boo" did even better. The half-hour series' showing among adults 18-49 bested all other cable outings for the night — coverage of the Republican National Convention, included — to pull a 1.3 rating.
Fox News gave the show its closest competition with a 1.2 adults rating in that same time period. On the broadcast networks,"Honey Boo Boo" bested ABC and CBS' demo showing for the RNC combined and topped NBC by two tenths of a point. Aggregate coverage of the RNC across networks obviously eclipsed "Honey Boo Boo" considerably.
What's more, the series is now obliterating its parent series lead-in. "Toddlers and Tiaras" raked in just 1.6 million viewers and a 0.6 rating among adults 18-49 at 9 p.m. That's less than the 10:30 encore episode of "Honey Boo Boo," which pulled in 1.8 million and a 0.8 adults rating.
"Honey Boo Boo" premiered to 2.2 million viewers earlier in August.
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