Paris Hilton likes her burgers spicy.
The hotel heiress, actress, jewelry designer and entrepreneur will star in a television commercial debuting next week in which she will slap suds on the side of a Bentley automobile and chomp on a thick burger while clad in a skimpy black bathing suit.
The ad for the fast-food chain Carl’s Jr. will feature Hilton’s signature tag line, which doubles as a reference to the barbecue sauce and jalapenos-pepper laden sandwich — “That’s hot.”
The 30-second spot will debut nationally on the syndicated show “Entertainment Tonight” on May 17, then go into regular rotation in Western states where Carl’s Jr. does business. In late June, the ad will be shown across the Midwest to tout a similar sandwich at the company’s Hardee’s restaurants.
Andrew Puzder, president and chief executive of CKE Restaurants Inc., which owns the two fast food chains, said it will also produce a 60-second version of the commercial, which he promises will be “racier,” for the company’s Web sites.