Wanna get noticed? Just pose nude.
It's working for Heidi Klum, who stripped down to promote the ninth season of Project Runway.
In this ad for the Lifetime reality show, the supermodel-turned-host wears nothing but a teeny pink tie that's been cut in half, with Tim Gunn's awesome catchphrase "Make it work" emblazoned on her arm.
"This is definitely sexier than past campaigns we've done for Project Runway," Klum said in a statement. "I guess you could say 'Hans and Franz' are celebrating Season 9!"
Is nearly naked Heidi getting you amped up for the new season?