/ Source: TODAY books
Have you been ‘Brandwashed’ as a consumer?
In "Brandwashed," Martin Lindstrom gives a shocking behind-the-scenes account of just how deceptive, tenacious and indefatigable companies have been with their marketing ploys. Here's an excerpt.I'll Have What Mrs. Morgenson Is HavingThe most powerful hidden persuader of them all: UsIt was close to midnight, Pacific Standard Time, as one truck after another crept down a quiet, gated village road i