Television network UPN Monday said it would run a four-day exclusive screening of the premiere of its new comedy “Everybody Hates Chris” on a streaming video site run by Google Inc. -- a first for each company.
The entire pilot of the new television show, which is based on the childhood of comedian Chris Rock, is available via Google Video at http://video.google.com/chris beginning on Monday, the companies said.
UPN is part of Viacom Inc. unit CBS Television.
The announcement comes as Web search companies like Google and rival Yahoo Inc. work to strike content deals with companies that produce news, television shows and films.
Some of those media companies are resistant to having their content shown on sites run by the search providers, fearing that their online audience and advertising revenue will shrink.