David Beckham is half naked yet again!
The soccer superstar is stripping down to just his underwear in a new campaign for H&M’s David Beckham Bodywear collection.
VIEW THE PHOTOS: David Beckham Strips Down For H&M In addition to his new campaign, nine 10-foot statues of the soccer star will be placed throughout New York City, Los Angeles and San Francisco.
Fans have a chance to win prizes (100 mini, limited edition David Beckham statues; one of 10 pairs of signed David Beckham underwear; and the grand prize which includes a $1,000 H&M shopping spree) by posting photos of their themselves with a Beckham statue on Instagram with the hashtag #HMBeckham.
The content runs from August 16 through August 19.
For more information, visit HMBeckham.com.