Pop Culture

Giant statues of David Beckham appear in US cities

David Beckham is half naked yet again!

The soccer superstar is stripping down to just his underwear in a new campaign for H&M’s David Beckham Bodywear collection.

VIEW THE PHOTOS: David Beckham Strips Down For H&M In addition to his new campaign, nine 10-foot statues of the soccer star will be placed throughout New York City, Los Angeles and San Francisco.

VIEW THE PHOTOS: Stars In Their Underwear

Fans have a chance to win prizes (100 mini, limited edition David Beckham statues; one of 10 pairs of signed David Beckham underwear; and the grand prize which includes a $1,000 H&M shopping spree) by posting photos of their themselves with a Beckham statue on Instagram with the hashtag #HMBeckham.

The content runs from August 16 through August 19.

For more information, visit HMBeckham.com.

VIEW THE PHOTOS: Hot Pants! David Beckham’s H&M Underwear Ads