A handful of viewers asked for a refund after catching “Cinderella Man,” but most moviegoers went away satisfied, according to a theater chain that offered a money-back guarantee.
Cinemark spokeswoman Terrell Falk said she did not have exact numbers Wednesday but that only a couple of dozen people wanted their money back in the 26 markets the chain offered the refunds over the long Fourth of July weekend.
The deal followed a similar refund program AMC Entertainment offered at theaters nationwide. AMC and Cinemark were seeking to spotlight director Ron Howard’s acclaimed boxing drama that stars Russell Crowe and Renee Zellweger, a film that has proven an underachiever with just $54 million at the box office.
“It’s in competition with films with lots of special effects and big action this summer. This is a quiet film,” Falk said. “The whole effort was to focus attention on what is a beautiful film that deserves an audience but just hasn’t gotten one.”
An AMC spokeswoman did not immediately return a call Wednesday seeking details on how many moviegoers had taken the company up on its refund offer.