Hoda's not afraid to exploit celebrities for a good cause — like getting more fans for the Fourth Hour's Facebook page.
The ladies have already proven they're basically shameless (lest we forget the puppy costumes — NEVER forget the puppy costumes), so on Tuesday morning, Hoda called on the impossibly charming actor Dulé Hill to shill for new "likes." Dulé was sitting in for KLG, and Hoda decided to leverage the fan base from his show "Psych" for her own personal gain.
"We're going to test your popularity," she said, entreating him to call on "psychos" — a pet name for fans of his show — to like her and Kathie Lee on Facebook.
Dulé called on his Twitter pals to flood the page, and flood they did. The KLGH page started the show at 522,000 likes, and by the show's end, had added thousands of more "likes." It's amazing what you can achieve even when you're not willing to bark like a dog.
Julieanne Smolinski is a TODAY contributor who stayed home sick from school when Charlie left the "West Wing."