Pop Culture

DeVito's drunken night with Clooney led to doomed booze business

Danny DeVito’s acting career continues to boom, as the “It’s Always Sunny in Philadelphia” star just received a star of his own on Hollywood’s Walk of Fame. He’s also set to return to the big screen as the voice of Dr. Seuss’ “The Lorax” next year. But DeVito hasn’t had nearly as much luck with his side efforts in the booze business.

The actor stopped by TODAY Thursday morning and revealed just what happened to the company he bought after one memorable night of drunken debauchery with pal George Clooney.

“Well, what happens in life is there are things that happen and you have to be Zen about them and embrace them,” he said of the night that started it all. “You push them away, and it’s no good. You don’t experience it. What happened to me was I went out. (George and I) had a good time. I stayed out all night. I went on ‘The View.’ I was a little tipsy.”

That now-infamous appearance apparently featured a business-launching quote.

“I said, ‘The last seven limoncellos got me,’” DeVito recalled. “So I started importing limoncello.”

But while it seemed like a good idea at the time -- to buy into an Italian liqueur brand --  turned about to be a less than successful endeavor.

“People wanted it,” DeVito said. “There was some little snafus of getting it into the country, and I kind of let it sit. Now, I still own the brand of limoncello, but I (only) have about four or five bottles left. But I got a lot of publicity out of it.”

At least there’s that.

For a closer look at Devito's really booming business, watch the clip above. It features a first look at the trailer for "The Lorax."

Was it a bad business idea to begin with or would you have purchased DeVito’s liqueur if it had ever hit store shelves? Share your thoughts on our Facebook page.


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