McDonald’s Corp. has a new music partner: Destiny’s Child.
The fast-food company announced Wednesday that the R&B group will play an integral role in its “I’m lovin’ it” ad campaign, which kicked off last year with Justin Timberlake in a starring role.
McDonald’s said it will sponsor the group’s 2005 worldwide tour and feature the trio in new commercials and special restaurant merchandising. Destiny’s Child also will make appearances on behalf of Ronald McDonald House Charities and other children’s causes.
“We’re lovin’ the chance to work with McDonald’s and know that together we’ll create lots of fun and cool surprises,” said Beyonce Knowles, founding member of Destiny’s Child, in a statement Wednesday.