The Dover Police Department released a dash-cam video on Friday of one officer, Master Cpl. Jeff Davis, jamming out to Taylor Swift's "Shake it Off" as a thank you to its local community.
Dover Police Department public information officer Mark Hoffman told TODAY.com that the video was a fun way to engage with the department's Facebook page, which recently reached 10,000 likes. The numbers, Hoffman said, are a huge success considering the town has a population of about 38,000, and the department only started their page in October of 2013.
The video is introduced as a "Dover Police Department Public Affairs production." It opens with text that reads: "While reviewing in-car cameras, we tend to see some "interesting" things... We decided to share some of them with you in a new series called 'Dash Cam Confessionals."
Hoffman said the video, which was originally meant to launch a series of "dash-cam confessionals," was staged and filmed inside a parking lot of a athletic field. With a GoPro, the team only needed two takes (which took about 8 minutes) to capture Master. Cpl. Jeff Davis' moves. "He was a real sport," Hoffman said.
In just one day, the video has attracted attention, garnering hundreds of thousands of YouTube views.
"Our goal is just to hit our local followers and thank them and for it," he said. "To have the impact that it has, it's pretty astounding."
The success of fun posts and videos, he said, helps the department's social media presence grow in both numbers and influence, which in turn helps the department reach their community faster when serious events happen.
And for this video in particular, Hoffman said it's put a smile on people's faces.
"We've received so many calls and messages from police officers and families and civilians saying thank you," Hoffman said. "If it helps brighten up one person's day, we've done our job."
But even with their success, Hoffman said the department is still looking forward, wanting to engage with the local community.
"Now it's like, how do we top this?" Hoffman said. "We're going to continue to do fun stuff, and the series, on our page."