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Coldplay performs touching Gene Wilder tribute with 'Pure Imagination'

by Ree Hines / / Source: TODAY

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When Coldplay took the stage in Denver Monday night, just hours after news broke about the death of Gene Wilder, the band found the perfect way to honor the beloved star.

For many fans, Wilder will always be known as their childhood hero, Willy Wonka, and Coldplay channeled the magic of that movie memory by performing "Pure Imagination."

On Tuesday, the band shared a short clip from the song.

Glittering confetti and paper stars rained down over the audience, as frontman Chris Martin sang the same lyrics Wilder did in 1971's "Willy Wonka & the Chocolate Factory."

WILLY WONKA AND THE CHOCOLATE FACTORY, Gene Wilder, 1971.
Gene Wilder in "Willie Wonka and the Chocolate Factory," 1971.Courtesy Everett Collection / Courtesy Everett Collection

"Come with me and you'll be in a world of pure imagination," he sang as the audience cheered.

RELATED: Gene Wilder dies at 83 — here are 5 of his best movie moments

What the 42-second video lacks in length or onstage shots, it more than makes up for in the form of a sweetly sentimental tribute.

RELATED: 'Sweetness and a comedic grace': Celebs remember 'Willy Wonka' star Gene Wilder

Coldplay's memorial moment is just the latest among the many famous faces who've shared their thoughts, tributes and grief over the loss of the star.

Even the children of "Willy Wonka" — the actress who brought little Violet Beauregarde and Veruca Salt to life in the film — have shared their feelings about their very own real-life Wonka.

Follow Ree Hines on Twitter.

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