Clive Owen will be the face in ads for Lancome's new men's grooming products, including a fragrance and anti-aging skin-care line.
Lancome chose Owen, who stars in Universal's "Children of Men," not because of his tall, dark and handsome look but because of his talent and work ethic, said Odile Roujol, general manager of Lancome International.
"The way he has built his career so far, privileging the quality of the director rather than the high-profile nature of a role, makes us feel very confident in the fact that if he chose to accept this collaboration with Lancome, then it truly means our partnership was meant to be," Roujol said Tuesday in a statement.
Owen, 42, was nominated for an Oscar for his role in 2004's "Closer." His screen credits also include "Gosford Park" and "The Bourne Identity."
The British actor joins a stable of other well-known faces in Lancome ads: Top models Daria Werbowy and Shalom Harlow are spokeswomen, and Uma Thurman and Isabella Rossellini previously appeared in ads.
Owen's ad campaigns for Hypnose Homme, a men's fragrance with top notes of mint and cardamom, and Lancome Men skin products will launch in the spring.