Pop Culture

Behind the scenes at 'Puppy Bowl VII'

Who cares about football? (OK, maybe a few million of you.) Puppies are totally going to steal the Super Bowl spotlight on Sunday -- as they do every year -- during Animal Planet's "Puppy Bowl VII." (Festivities kick off at 3 p.m. ET.)

The folks behind the production are offering a behind-the-scenes look at how the network puts together this ridiculously cute program. They're also introducing a few new elements for this year. Check it out:

Still not puppied out? Catch up with last year's "Puppy Bowl" MVP, cutie patootie Jake! He's been a busy little man since last year's big game:


And for those of you who will actually be watching the Steelers and Packers duke it out, keep your browsers on The Clicker. We'll be live blogging the always popular ads.