The marketing campaign for the Paul Rudd movie "Ant-Man" appears to be targeting both man and ant.
Tiny billboards for the upcoming superhero movie recently popped up Down Under, with one photo indicating a tiny ad appeared beside a bus-stop bench in Brisbane, Australia.
Over the past few days, photos of the miniscule billboards have become huge on Reddit and social media.
TODAY.com reached out to several ants, but they declined to comment.
"Ant-Man" stars Rudd as Scott Lang, who discovers the ability to generate incredible strength when he shrinks to the size of an ant. With the help of mentor Dr. Hank Pym (Michael Douglas), he tries to keep his superhero identity a secret, pull off a heist and save the world from requisite danger.
"Ant-Man" isn't the first marketing campaign to go small and generate big buzz (sorry, wrong insect). In 2008, PlayStation planted lawn signs in major American cities to promote the game "LittleBigPlanet." And in 2012, adorable Lego-bordered billboards emerged in England to spread the word about the Legoland Windsor Resort.
The human-sized "Ant-Man" movie arrives in theaters July 17.
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