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Andre 3000 teams up with MTV, Nickelodeon

Rapper wants to make smart TV and movies for kids
/ Source: The Associated Press

Andre 3000 says kids’ movies need to be edgier — and he plans to make it happen through a new deal with Nickelodeon and MTV.

“I’ve noticed that kids, they’re looking up to the Jay-Zs, they’re looking up to OutKasts,” the rapper (and father of a 7-year-old boy with singer Erykah Badu) told The Associated Press on Tuesday. “So kids’ movies and cartoons, they’re getting smarter ... because it seems like kids are cooler.”

As part of the deal, Andre, one-half of the multiplatinum duo OutKast, is set to star in a new Nick Movies film, “The Hit,” which he will also co-produce. It’s about a fifth-grader, seeking a new wife for his father, who discovers his next-door neighbor is Cupid.

“They called me about a project that wasn’t even a script at the time,” he said. “They pitched the idea to me and I loved it.”

The deal also gives MTV Networks the option to produce feature films and TV projects by Andre — and he has a lot of ideas to develop.

“Even with videos, I’ve always been involved with writing the concept and writing the narrative,” he said. “I felt like I had something to offer to the film world.”

Andre (born Andre Benjamin) had a supporting role in this year’s comedy “Be Cool,” which co-starred John Travolta and Uma Thurman. Later this year, an OutKast movie is expected to be released on HBO. He also recently wrapped up the movie “Four Brothers,” directed by John Singleton.

He says acting has taught him to be less concerned about his ego.

“In music, if you don’t feel like going to the studio that night, you don’t have to. When you’re in a film, you’re with a crew, it’s not about you at all. Film is totally crossing out vanity and crossing out yourself,” he said.

He’s also grown as an actor by learning not to be self-conscious about his screen performance.

“I think the more I do, the less I think about it, and the less I think about it, the better it is to me,” he said. “It’s almost like getting comfortable with being uncomfortable.”

Andre isn’t letting his music fall by the wayside, however. He and Big Boi are starting work on a new album, the follow-up to their Grammy winning “Speakerboxxx/The Love Below.”