Pop Culture

ABBA museum? Yes! ABBA reunion? No!

Stockholm boasts a new attraction that's already drawing crowds to the Swedish capital -- a museum devoted to the city's most successful musical act, ABBA.

Though ABBA disbanded 30 years ago, their popularity endures. Even so, former member Bjorn Ulvaeus, who was instrumental in the museum's development, finds the idea of the project strange.

"It's a bit weird to build a museum of yourself," he told TODAY's Natalie Morales. But he added, "The city of Stockholm has been asking for this for a long time.

Of course, fans of the disco legends have been asking for something for a long time too -- an ABBA reunion.

"I'm the only one who says no then," Ulvaeus mused when it was revealed that his former fellow bandmates are all on board with the idea. "If we really think about it … oh, well."

"Oh, well? He's not saying no here," Morales responded optimistically.

But Ulvaeus was quick to counter that.

"I am!" he insisted.