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50 Cent sues car dealer over ad

Lawsuit targets Phila. dealership that used ‘Just Like 50 Says!’ slogan
/ Source: The Associated Press

50 Cent is suing a car dealer over advertisements that he said used his trademarked name without permission.

The rapper — born Curtis James Jackson III — describes himself in the lawsuit as “a hugely popular and extremely successful hip-hop music artist ... known for his good looks, ‘gangsta’ image and hard knocks success story.”

The lawsuit, filed in federal court Friday, seeks more than $1 million from Gary Barbera Enterprises, which used the slogan “Just Like 50 Says!” and the 29-year-old artist’s picture in a print advertisement for a Dodge Magnum.

A spokesman for Barbera wasn’t immediately available for comment Tuesday, the dealership said.

Barbera marketing director Eric Gerstein told Philadelphia newspapers, however, that 50 Cent had recorded a radio station spot promoting the station’s giveaway of a Barbera Magnum.

The print ad paraphrased the radio spot, Gerstein said. The dealership explained its position in a call with 50 Cent representatives in May and believed the matter was closed, he said.