Dog is man's best Bud in beer commercial that makes us whimper

Image: Budweiser ad
Budweiser via YouTube

Budweiser has proven once again that it's the King of Beers when it comes to tugging at our heart strings with the use of animals in advertising.

In a new spot titled "Friends Are Waiting," the beer giant employs a yellow lab puppy to demonstrate the importance of not drinking and driving.

The ad shows a young man sharing good times with his dog and his friends — and his favorite beer. One day, the guy and a group of pals walk out to a waiting car with six-packs in tow. Just before leaving, he says to the dog, "See you later, buddy."

The ad's happy jingle — "A lifetime is not long enough, to show you what you mean to me ... " — turns to a sad strumming of the guitar as we see the dog whimpering, wondering when his friend will come home.

"Make a plan to make it home. Your friends are counting on you," the spot says at the end. And keep a box of tissues nearby, as it plays out like a reverse of the book "Marley and Me."

The video has already racked up more than 7 million views since it was posted to YouTube on Friday in honor of the brand's Global Be(er) Responsible Day.

During Super Bowl XLVIII, Budweiser also used a lab puppy — and those famous Clydesdale horses — to demonstrate the bond between man and his best friend.