Popular driving app Waze has long allowed users to swap the default woman's voice for celebrities like Arnold Schwarzenegger, Elvis or even Colonel Sanders. But now the kids are taking over!
In an effort to help parents drive more cautiously, GPS app provider Waze has launched Safe Mode Kids, a voice pack that features kids aged 3 to 12 as driving guides.
An adorable behind-the-scenes video shows group of kids learning their lines and giggling excitedly as they donate their voices to Safe Mode. The little tykes give the basic directional prompts like “Turn left;” and also dish out safety tips like “Don't forget your seat belt!” and, "Accident reported ahead; Please be careful, ok?"
Waze was inspired to team up with telecommunications agency Maxis to create Safe Mode, after reading a study commissioned by the agency which revealed that 9 out of 10 parents drive safer when their kids are with them.
Safe Mode Kids started as a local ad campaign in Malaysia, which leads South East Asia for driver fatalities, a study by University of Michigan's Transport Research Institute shows, but is now available to the more than 50 million Waze users.
“Safety is the utmost mission for any new feature or campaign Waze develops as we work together with citizens to improve their time in the car,” Waze spokeswoman Eleanne Hattis said in a statement.
Parents are the target audience of Safe Mode Kids, the function literally speaks to anyone who wants to be reminded that the road vehicles everywhere are carrying precious cargo.
To access Safe Mode Kids in your Waze app, open "Settings," tap "Sound," go to "Voice Language," and select "English (US) — Safe Mode with Kids."