Get the latest from TODAY

Sign up for our newsletter
 / Updated  / Source: TODAY
By Emily Sher

With a single photo of herself on the beach, Rachel Hollis ignited a body-acceptance revolution.

The mother of three confidently showed off her stretch marks and "flabby belly" this month while on vacation with her family, and the supportive response was overwhelming.

“It touches my heart that people are having this reaction to it,” Hollis told TODAY.com on March 24.

Now, she wants to use this moment in the spotlight to encourage other moms or anyone with body image issues to flaunt their so-called flaws. In a "momfession" video posted on Monday, a choked-up Hollis shared some of the touching responses she's received since the photo went viral.

"People keep asking me my reaction to everything that has happened, and I am so overwhelmed because this is not anything that I did," she said in the message. "This is something that you did. Twelve thousand people have commented on that photo and have posted their own picture."

Her hope is that others will follow suit and do the same with the hashtag #RealandChic.

"Whether or not you have stretch marks or surgery scars, whether you've always felt beautiful or always felt that you weren't, whoever you are, the real you is worth showing to the world," she said.

This article was originally published Mar. 31, 2015 at 5:41 p.m. ET.