The idea of giving birth and being totally responsible for a tiny baby is scary enough—throw war, poverty and all the heartbreaking evil in the world, and it's understandable to think, why bring a child into this world at all?
The answer—for consumer goods company Unilever, at least—is hope. The company just launched Project Sunlight to inspire people to create a brighter future for the next generation. In the video below, they attempt to get expectant parents on board—and the result is impossible to get through without crying.
A version of this story originally appeared on iVillage.