A photo first posted to Reddit that captures one moment in a busy dad's day has gone viral and, given the sweet subject matter, that's no surprise.
Just take a look at the unknown man commenters on social media have dubbed "umbrella dad":
With a bag of takeout and a briefcase in one hand and an umbrella in the other, the father can be seen making his way down a rainy sidewalk with his small son by his side. But despite the umbrella, dad's completely drenched.
That's because he's not even attempting to keep himself dry. Instead, he's holding the umbrella over his little boy.
"But you see, dad is doing more than keeping him dry," one Imgur user wrote. "He's teaching him how to put others before himself."
The image serves as a touching reminder of the sort of sacrifices parents make every day — when there's no one around to take a photo.