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Uber's Amber Alert partnership aims to 'bring more missing children home safely'

The transportation app announced the news early Wednesday morning.
/ Source: TODAY

Uber announced early Wednesday morning that time-sensitive and geographically specific Amber Alerts would be sent to its drivers.

Uber app
Uber appShutterstock

The app-driven car-service company has teamed up with the National Center for Missing & Exploited Children to implement the initiative in more than 180 American cities — potentially reaching about 75 percent of the country's population. A pilot program, launched a few months ago in Colorado, led to the nationwide expansion, according to a press release issued Wednesday.

Robert Hoever, a director of special programs in NCMEC's Missing Children Division, described the partnership as an "incredible asset" in a statement. "[We] are proud to team up with Uber to increase the reach of the Amber Alert program and help bring more missing children home safely," he was credited as saying.

Uber is the latest transportation group to join law-enforcement agencies, broadcasters and wireless carriers in the effort to track down abducted children. Since the first Amber Alert was issued in 1996, 772 children have been recovered specifically because of these notifications, according to the press release.

Follow writer Chris Serico on Twitter.