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Jenna Bush Hager: Make Halloween sweeter with Trick-or-Treat for UNICEF

For many families in the U.S., Halloween means pumpkins, candy, and of course costumes. I love a good costume and Henry and I have been scheming about what our daughter Mila will be wearing this year! But we also know Halloween can mean more — and for many children around the world, it really matters.  Last week on TODAY, I shared one of my favorite things: Trick-or-Treat for UNICEF, which
family
Courtesy of Jenna Bush Hager

For many families in the U.S., Halloween means pumpkins, candy, and of course costumes. I love a good costume and Henry and I have been scheming about what our daughter Mila will be wearing this year! But we also know Halloween can mean more — and for many children around the world, it really matters.  

Jenna Bush Hager with her husband Henry and daughter Mila.Today

Last week on TODAY, I shared one of my favorite things: Trick-or-Treat for UNICEF, which transforms Halloween into an opportunity to introduce millions of children to the power of philanthropy. By going door-to-door with an orange box in hand, or by setting up a digital Trick-or-Treat fundraising page, UNICEF is empowering the youngest Americans to help kids who need more than candy. 

Founded in 1946, UNICEF has always put children first, helping to save more children’s lives than any other humanitarian organization. I participated in Trick-or-Treat for UNICEF when I was young and it instilled in me a lifelong passion for helping the world’s children. It’s a tradition I am excited to share with my daughter, Mila, who is only 18 months old. She’s still too young for candy, but she’s not too young to help others. 

While we’re deciding if Mila should dress up as baby Elvis or a Piñata — or both! — this Halloween, we’re showing off both costumes on Mila’s Trick-or-Treat page and raising funds for UNICEF’s lifesaving work. 

Which costume should Mila wear?Today

If Mila can raise just $1, she can give a child 40 days of clean, safe drinking water. If Mila can raise $500, she will have raised enough money to buy a water pump for a whole village. That matters. 

By going door-to-door and encouraging friends and family to participate in Trick-or-Treat for UNICEF, we can make Halloween even sweeter.

Jenna Bush Hager is an NBC News Correspondent, Founding Chair of UNICEF Next Generation and mom to Mila.