Curses to you, Subaru. There's enough in life that makes us cry—now, we have to explain to our kids why we can't help but burst into tears at a freaking car commercial.
In a new ad spot, the car manufacturer features a dad putting his young daughter on the school bus for the first time. (Watch it below—we're tearing up again just thinking about it.) "Excited for your first day?" the self-proclaimed over-protective pop tells his curly-haired darling. "You'll be fine, okay? You look so pretty. I love you."
Both dad and daughter look nervous, and dad drives alongside the yellow bus, fighting for a glimpse of his little girl. Yes! She's sitting with another little girl! She's laughing! Of course, we're bawling.
Pair that one with the Subaru ad showing a dad giving pointers to his teen daughter, picturing her as a toddler, or the one where the baby puppy-turned-faithful-dog commercial, and we're a blubbering mess. The company's new tagline? Love. It's what makes a Subaru a Subaru.
Well, we're certainly smitten.
Cut the Cord
Best Friend
A version of this story originally appeared on iVillage.