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Spanx founder's Belly Art Project celebrates women's baby bumps

Spanx founder Sara Blakely started the Belly Art Project to celebrate pregnancy and to help women worldwide through Every Mother Counts.
/ Source: TODAY

As the founder and CEO of Spanx, Sara Blakely has built her professional life on her ability to smooth out women's lumps and bumps.

But with her new project, she's celebrating those bumps — and for a good cause, too.

Blakely's new book, "The Belly Art Project," features more than 100 women with their pregnant bellies painted with clever designs. All of the author's book proceeds will go to benefit Every Mother Counts, an organization that tries to make childbirth and pregnant safer around the world.

For more information, check out these photos, go to the Belly Art Project website, and follow Sara Blakely on Instagram.

The Belly Art Project: Moms Supporting Moms

Slideshow  25 photos

The Belly Art Project: Moms Supporting Moms

See celebrities like Kate Winslet and Alyssa Milano using their bellies as works of art to benefit mothers in need.

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