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They’ll never know you were last-minute shopping thanks to these Secret Santa gift picks for every budget

From tech gear to desk accessories for their home office, these picks are sure to be a hit.
Kara Birnbaum / TODAY

Bestsellers | Gifts under $15 | Gifts under $25 | Gifts under $50 | Meet the expert

The holiday season is officially here, which means Secret Santa parties and white elephant gift exchanges are moments away. Whether you draw someone’s name out of a hat, use a website or swap Secret Santa gifts as part of a game, these holiday traditions are always a good time. 

While buying gifts for your family can be an intricate process, Secret Santa gift exchanges allow for a little more creativity while shopping. Perfect for larger celebrations with co-workers, friends or extended family, these gifts tend to be great conversation starters and typically come with spending limits set by the organizer.

That said, however, getting from the planning process to ripping open the wrapping paper of a Secret Santa gift can be tricky. Luckily, we have the answers to all your burning questions, from the rules to the tried-and-true game to the best Secret Santa gifts for every person, no matter their interests.

Bestselling Secret Santa gifts

The Screaming Goat


A Shop TODAY bestseller for the last several holiday seasons, this gift's exactly what it looks like: a goat figurine that screams when you press it! It's also perfect for that co-worker that needs to let out a little frustration.

Hagibis Cleaning Pen for AirPods Pro


Most people with AirPods probably don't clean them as much as they should. Instead of digging around the case with some combination of cotton swabs and cleaning products, this designated cleaning pen will make the process easy for them. Shop TODAY associate editor Emma Stessman saw a huge difference after using it, saying she was "astounded (and frankly pretty disgusted) by the amount of dirt and wax that came out from inside the bud."

Wacky Waving Inflatable Tube Guy

This miniature inflatable tube guy with nearly 22,000+ verified five-star ratings on Amazon has a fan at the bottom so he’ll dance and inflate wherever you put him

Bracelet Helper Tool

If your giftee struggles with putting on bracelets, this tool is for them. To use the gadget, hold it in one hand to keep the bracelet end in place and use your other hand to close the clasp around your wrist.

PureWine Wand

Oenophiles will enjoy this bestselling wine wand that not only looks pretty in a glass but also removes sulfites and histamines, effectively reducing the likelihood of headaches and hangovers the next morning, according to the brand.

Apsvo Chunky Gold Hoop Earrings

This TikTok-viral gift option is great for someone in your Secret Santa group who is always online. The trendy earrings are lightweight and beautiful, according to reviewers. 

“These arrived in a really nice little box, totally secured in thick, soft foam perfectly formed to the earring, with another set of alternate backs,” one verified reviewer wrote. “They have a weight that makes them feel expensive and a beautiful color. I’ve worn them a lot, they haven’t tarnished, and I receive compliments on them regularly.”

BS-MALL Makeup Brush Set

Shop TODAY editors and our readers love this $10 makeup brush set that comes with every type of brush you could need and a hard-shell carrying case. Plus, it has amassed more than 30,000 five-star ratings on Amazon.

Mr. Coffee Mug Warmer

Help keep their coffee or tea at the perfect temperature with this mug warmer. The small tray takes up just a little bit of room on a desk, but it’s worth it to not have to get up and reheat coffee in the microwave.

Deluxity Lightweight Medium Crossbody Bag with Tassel

Shoppers love this crossbody bag because it's lightweight, fashionable and versatile. It's available in 34 colors, so you can gift a holiday accessory or timeless classic.

Plush Velvet Travel Jewelry Organizer Box

This award-winning jewelry box has previously been one of Oprah’s Favorite Things. It has two compartments and a built-in mirror, so your giftee can store all their jewelry while making sure they approve of their look.

Secret Santa gifts under $15

Peripera Ink Velvet Lip Tint 

Looking for a gift that will arrive on time? This editor-loved lip tint is available in 20 shades and will arrive in a couple days if you have Amazon Prime.

Paladone "Friends" Draw-It Game


Fans of the TV show "Friends" will enjoy this gift. The game has players draw out different scenarios from the iconic sitcom for others to try to guess what’s going on in the picture. Your party will forever be known as “The one where Secret Santa got it right.”

Dash Mini Waffle Maker

Who doesn’t love waffles? This tiny but mighty waffle maker is bound to be a hit — especially since it has over 191,000 verified five-star ratings on Amazon and is currently a bestseller.


Personalized My Last Nerve Soy Candle

For the person who needs a laugh, this personalized candle will have them chuckling like Old Saint Nick. You can customize their candle with their name and the scent of your choice before giving it to them on the big day.

Juboury Golf Pen Set

For the golf lover on your list, consider these pens that look like clubs. The set includes pens that look like a driver, putter and iron, along with a pin flag and two tiny golf balls.

Paint by Sticker: Plants and Flowers

Love arts and crafts but hate the mess that’s often associated with it? Their creativity will be blossoming when they get their hands on this “paint by sticker” book that includes everything you need to create a dozen vibrant works of art.

Haute Soiree Women’s Novelty Socks

We love good novelty socks because they are cute and super useful for wearing around the house. These women’s socks come in a variety of designs with cute phrases such as, “If you can read this, bring me some wine,” and “If you can read this, bring me a marg.”

Fly by Jing Xtra Spicy Chili Crisp


Can they handle the heat? Put their palate to the test with Fly by Jing's "most requested product ever," their super spicy (and super new) chili crisp that's said to have "three times the heat" of the original.

Burt’s Bees Tips and Toes Kit

It’s easy to resort to skin care products when it comes to Secret Santa gifts, but this Burt’s Bees set is something they’ll actually be excited about. For starters, it includes six travel-sized versions of their bestselling hand and foot care items. Plus, how can you ignore its nearly 63,000 verified five-star ratings?

Don’t Speak! Coffee Mug

If you’re heading to a work holiday party, this sassy coffee mug is sure to be a hit with any co-workers who can’t do anything before that first sip of coffee.

W&P Silicone Water Bottle Ice Tray

Thirsty for cold H2O? Most water bottles have mouthpieces that are too small to put ice cubes, but this silicone tray easily rectifies that issue!

Koolkatkoo Cute Cat Coffee Mug

Cat lovers will think this gift is purr-fect. The standout feature on this adorable mug is the ceramic cat lid that doubles as a cell phone holder.

Bin-go To A Dumb Meeting Bingo Book

If your office is playing Secret Santa, this is a great gift for your co-worker. The book includes 12 double-sided Bingo cards that will help your giftee make the most of a long work day. One side is related to meetings, while the other is related to general office life.

Kitsch Satin Pillowcase

Gift some beauty sleep this holiday season! We all know someone who values their sleep and this satin pillowcase is gentle, helps reduce breakouts and stays cool all night, according to the brand. 

“The Star Wars Cookbook: Wookiee Cookies and Other Galactic Recipes,” by Robin Davis

This bestseller was published in 1998, but it’s remained popular with the release of the latest movies in the epic space saga. From C-3PO pancakes to Jedi juice bars, this intergalactic “Star Wars” cookbook features healthy snacks, delicious dishes, sweet treats and easy main courses that no rebel can resist.

Solar Photography Kit


For just under $15, your giftee can create an endless array of images on fabric or paper simply by placing every day objects on the Sunography paper and exposing them to sunlight to reveal a rich blue print.

Bushwick Kitchen Bees Knees Spicy Honey


Hot, spicy honey has been a consistent food trend the last several years. Give this fiery condiment to the foodie on your Secret Santa list and they’ll be adding it to everything from pizza to cookies to ice cream.

30 Watt Sipski Wine Glass Holder


This holder can bond to almost any surface — including bathroom tile — so their glass of wine is never more than an arm's length away. The contraption can hold a stemmed or stemless wine glass and is water- and mildew-resistant.

Secret Santa gifts under $25

Mini Desk Vacuum Cleaner

Instantly become the best co-worker by helping them keep their desk tidy with this mini vacuum cleaner. It’s rechargeable so they can easily keep lunch crumbs off their keyboard.

Cactus Humidifier


A mini desk humidifier is just what everyone needs, and this one is on-trend looking like a tiny cactus. After four hours, the humidifier will automatically turn off so there’s no need to worry about unplugging it.

Gourmet-Scented Colored Smencils

This year, our editors have noticed that 90s toys are everywhere. Whether you’re shopping for a 40-year-old or a 20-year-old, they’ll love these nostalgic Smencils that smell like bubble gum, jelly donuts and more. They’re even pre-sharpened, so the fun can start right away.

LED Flashlight Gloves


For the person who overestimates their night vision capabilities, these gloves — a Shop TODAY bestseller! — will rock their world. They have LED lights that can be angled towards whatever direction they're working towards, plus they're made with a breathable lightweight material that can fit any hand size.

Tskestvy Retro Vintage Sunglasses

Sometimes, quantity is better than quality. But who said you can’t have both? This pack of four retro sunglasses is ideal for the giftee with a versatile wardrobe. 

“These sunglasses are fabulous! The style is great, exactly what I was looking for! And the price for 4 pairs is incredible!” one reviewer wrote on Amazon. “The quality is excellent and the colors are just perfect for every outfit!”

Goshi Exfoliating Shower Towel

Beauty lovers actively seeking the next hot trend will obsess over this Japanese exfoliating towel. Made to scrub away dirt and dead skin more effectively than your traditional washcloth, Shop TODAY editorial director Adrianna Brach also loves how this Amazon beauty essential assists with ridding of ingrown hairs.

Bloody Mary Cocktail Branches


No two Bloody Mary fans are alike — some remain purists and prefer simple garnishes like celery and olives, while others go all out and stick an all-you-can-snack buffet in theirs. Whichever end of the spectrum they land on, hook them up for the ultimate sip thanks to these stainless steel picks with plenty of branches for their fixings.

Custom Made Stamp Cookie Cutter

Upload a photo of yourself or someone else, then receive a custom cookie cutter featuring a very lifelike face that can be embossed onto cookie dough. Choose up to eight faces for one cookie cutter so no one gets left out.

Esarora Ice Roller


Do you know someone who needs a bit of stress relief? This ice roller — which one Shop TODAY associate editor calls "a wake-up call" for her face — can do just that (along with reducing puffiness and under-eye bags).

DAVIDsTEA Chai Lovers 12 Tea Sampler

If they always have a warm drink in their hands, consider this chai-focused tea sampler. Featuring a dozen “feel-good” blends ranging from traditional (cinnamon rooibos, vanilla) to out-of-the-box (banana bread, chocolate chili), they’ll just need to drop the loose leaf tea into their favorite infuser and hang tight for a few minutes to brew the perfect cup of coziness.

Puffin Beverage Flannel

Keep the condensation from bottles and cans off your hands with this beverage flannel. The funny drink insulator comes in four buffalo plaid colors and even has tiny arms that tuck into pockets.

Rocketbook Smart Reusable Notebook


For the person on your list who is constantly making a grocery list, writing notes for work or rolling today’s to-do list over to tomorrow, this reusable notebook is fun and helpful. There are 36 pages, but each of them can be wiped completely clean with a damp cloth.

Versed Refreshed and Ready Skin Essentials Trio Gift Set

If you’re shopping for a beauty guru who is always looking for new skin care, stop right here. This skin essentials gift set includes a cooling globe, a mini moisturizer and a mini cleansing balm. Plus, the price is right — $20!

Taco vs Burrito Card Game


One of the most popular games for families right now is Taco vs. Burrito. It’s quick to play but also fairly strategic, so kids (7+) and adults will enjoy the card-based food fight.

Corkcicle Whiskey Wedge and Glass

For the bourbon or whiskey fan on your list, consider this glass that creates a sloping ice cube that will keep their drink cold without diluting it. The set comes with the glass and the ice mold; all they need to do is add water and wait for the ice to form.

Uncommon Goods Banana-Saving Hats

We’ve all fallen victim to bananas going bad before we get a chance to use them. While we’d love it if the hats themselves had magical banana-saving powers, the usefulness actually comes from the silicone cap you place on the crown first which is meant to slow the absorption of ethylene gas (which is what causes them to brown). Then you place the fun hat on top!

The Stranded Stitch Desert Cacti DIY Cross Stitch Kit

Cross-stitching is an easy craft that’s gained popularity over the past several years. This trendy cacti pattern is simple and includes everything needed to make a pretty piece to hang in someone’s home.

Sol de Janeiro Brazilian Bum Bum Cream


Beauty connoisseurs may best know Sol de Janeiro for their irresistibly delicious scents, but this body cream also aids in tightening and firming skin thanks to key ingredients like caffeine and cupuaçu butter.

Halluci Women's Cross Band Soft Plush Fleece Slippers


Give the gift of comfort with these cozy, on-trend slippers. The slippers come in several different colors, so you can pick which ones they will like best. No doubt they’ll be slipping these on halfway through the party.

Laneige Lip Sleeping Mask


Chapped lips? That's not a problem they'll have to deal with this winter, thanks to this viral (and Shop TODAY Beauty Award-winning) lip mask with over a million likes on Sephora's website. Nourishing ingredients like shea butter and coconut oil aid with delivering ample moisture while they're catching up on much-earned zzz's.

Bitzee Interactive Digital Pet

Who wouldn’t want to score one of the season’s hottest holiday toys? The Toy Insider’s Chief Toy Officer, Laurie Schacht, previously stopped by the 3rd Hour of TODAY to preview the must-have playthings of the year, including this handheld digital pet that grows into an adult right in the palm of their hands!

WHATEVER: The Awkward and Embarrassing Party Card Game


For the friend who’s always hosting game night, WHATEVER will be an instant hit. Adult players will encounter physical challenges, funny dares and maybe even reveal a few secrets.

Table Topics Game


These sets of cards contain fun conversation starters to get everyone engaged. Great for encouraging dinner table chatter or discussions around the water cooler.

Couch Coaster


Colder temperatures means more time at home...and on the couch. Prep them for a mess-free hibernation season with this ergonomic cup holder that prevents drips and spills.

Secret Santa gifts under $50

Minthologie Studio Zodiac Constellation Necklace

If your Secret Santa giftee loves delicate jewelry, consider this zodiac constellation necklace. It comes in gold or silver so you can pick which one will match their preference better.

Papier Daily Notebook

They can write out their long-term resolutions or never miss an opportunity to jot down their thoughts with this journal from Papier, filled with 96 lined pages.

Hydro Flask Travel Coffee Mug

This travel-friendly and bestselling coffee mug from Hydro Flask is designed to keep cold drinks cold and hot drinks hot for hours.

Roku Express 4K+

A great tech gift doesn’t have to break the bank. Whether you’re shopping for a bestie who loves to binge watch or a coworker who uses their lunch break to catch up on their favorite TV show, the Roku Express remote will give them access to free, live, and premium TV at the click of a button.

Bella Haus Design Yoga Sloth Figurines in Ugly Christmas Sweaters


If they are as obsessed with sloths as we are, they are going to love these quirky sloth figurines that are wearing ugly Christmas sweaters and doing yoga. Honestly, we would display these year-round.

Mark & Graham Nomad Rugged Case for AirPods


Give their AirPods a new home this Christmas with this personalized leather case. Available in brown and black, Mark & Graham also offers other leather goods that can be customized to gift like phone cases, charging accessory trays and laptop sleeves, among many others.

Truff Hot Sauce

This truffle oil-infused hot sauce contains ripe chili peppers, organic agave nectar, white truffle oil and coriander and is sure to be a hit with foodies.

Southeast Asian Omsom Sampler

Whether they’re a cooking novice or a whiz in the kitchen, we bet they’ll appreciate skipping a few steps when it comes to getting dinner on the table. Omsom’s bestselling collection of Southeast Asian starters is bursting with bold flavors that are as close to restaurant-quality as you could get at home.

Owala FreeSip Insulated Stainless Steel Water Bottle


Could you believe one of the hottest accessories of the year happens to be an oversized water bottle? One of the most popular "emotional support water bottles" is this colorful Owala option. Former Shop TODAY page Casey Dawson is personally a fan of this bright bottle, as well. "Twist off lids always felt annoying to keep fiddling with, so the pop-open lid (with a lock) is so convenient... I also used it in 100-degree weather in Austin out at the pool in the sun, and the ice inside didn't melt for hours!”

Lululemon Belt Bag

The Lululemon Belt Bag is a Shop TODAY reader and editor favorite. We love it for the convenience it provides us — “It’s my go-to bag when I walk my dog, head to a workout class and even while traveling. It’s the perfect size to hold all my essentials: wallet, phone, AirPods & hand sanitizer,” commerce editor and producer Julie Ricevuto says.

Jiggy Puzzles Picnic a la Plage


Puzzles are a great Secret Santa gift for those who enjoy a bit of a challenge. This puzzle comes in a beautiful glass jar for easy storing.

Fire TV Stick 4K

Amazon’s Fire TV Stick is perfect for the TV aficionado in your life. Garnering over 229,000 verified five-star ratings, it also has access to popular apps like Netflix, Hulu and Disney+.

Pure Enrichment PureRelief Deluxe Foot Warmer


If you know someone who is always cold, this foot warmer will become the gift that keeps on giving. It can be plugged in under a desk or used on the couch, and all they have to do is slip their feet in to get cozy.


Meet the expert

  • Dayna Isom Johnson is the trend expert for Etsy. Her expertise is in hottest market trends, up-and-coming Etsy designers and sellers with exciting stories.