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Last winter, among the $1,000-plus Moncler and Canada Goose coats on the parents at playgrounds and preschool pick-up lines on New York's Upper East Side, a strange phenomenon occurred: An unrecognizable brand name down coat sold on Amazon (often with Prime's free two-day delivery!) became the outerwear of choice, especially for moms.
Now it looks like Oprah Winfrey is one of the coat's many fans, as she listed the No. 1 bestseller as one of her most recent "Favorite Things!" Better yet, it's currently up to 23% off depending on size and color.
After New York Magazine wrote about the Orolay coat's unexpected popularity in 2018, it spread beyond Madison Avenue to the doorsteps of women in other parts of Manhattan. Now you can spot it in Chicago's Lincoln Park, the ski towns of Colorado, Boston's Back Bay, and on the wilds of Instagram, where it is beloved by fashion bloggers.
"You can stop looking for the perfect winter jacket — bc I’ve just found it for you," wrote Dallas, Texas, fashion blogger Being Bridget when the coat was on sale last year. "Under $100, water-resistant and SO dang warm. Would make the best ski jacket too!"
CC Rocque bought the jacket after seeing a friend post about it on Facebook. "From the streets of New York to the mountains of Colorado!" said the Telluride, Colorado, designer. "So many compliments already!" Rocque praised the jacket's warmth and its many pockets.
Some shorter women worry the jacket might swallow them, but at just 5-feet-tall, Jan Russell of Perkasie, Pennsylvania, says it fits her just right.
"As long as someone isn't looking to pick up men, I think they should give this coat a chance!" she told TODAY Parents.
The coat's price makes it hard to resist, said New Yorker Tessa Connelly, who bought the jacket during a limited Lightning Deal for $65. "I was drawn to buy it because that many fashionable people can't be wrong," she told TODAY Parents, "and because of the price point. That is the price of a nice lunch for one in Manhattan!"
"Can I just say how much I love that something that's both affordable and practical has become trendy?" said Nashville, Tennessee, mom of two Jennifer Larson. "Pockets! Big pockets that ZIP CLOSED! I'm practically swooning with delight."
For more stories like this, check out:
- Lady Gaga's makeup included in Oprah's Favorite Things 2019
- Oprah's Favorite Things 2019: Oprah's picks announced
- Some of the best winter coats for women in 2019: 12 winter jackets TODAY editors love