IE 11 is not supported. For an optimal experience visit our site on another browser.

JetBlue aims to change stigma of crying babies in powerful new ad

JetBlue's recent Mother's Day advertisement will give you something to cry about — with happy tears, that is.
/ Source: TODAY

JetBlue's recent Mother's Day advertisement will give you something to cry about — with happy tears, that is.

Whether we like to admit it or not, we've all had that moment of anxiety while waiting to see if the mother walking down the aisle with a fussy baby will plop down into the seat next to us.

And while some people have come to associate flying with frustration these days, JetBlue had passengers singing an entirely different tune on a recent flight from New York to Long Beach, California.

The #FlyBabies ad, which focuses on the special relationship between a mother and child, and the worries parents often face ahead of a long flight, encouraged passengers to smile, instead, at the sound of a cry.

That's because for every cry heard during Flight 213, passengers received a percentage off their next trip. It wasn't a small one either — 25 percent off for any and every tearful moment.

RELATED: Why you shouldn't give out goody bags while flying with a baby

Though the airline does not have plans to run the promotion again, passengers were happy this time around to have heard the cries of four babies. For them, that meant a free round trip ticket flying JetBlue.

RELATED: Should babies be banned from airplane flights? Why this mom thinks so

Elizabeth Windram, JetBlue's director of brand management and advertising, shared this statement with TODAY:

"JetBlue's mission is Inspiring Humanity, and we love to look for opportunities to bring people together. People smile at babies everywhere, except on planes! For Mother's Day, we wanted to acknowledge how moms (indeed all parents and caregivers) often feel stressed while traveling with children. We hoped to shed light on how hard it can be to fly with a baby and show how a little caring, even a simple smile, can really help improve the situation for everyone. We are also proud to highlight how caring our crewmembers are every day to all our customers."

For TODAY's complete Mother's Day Guide, click here!