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Giada whips up a tasty product line for Target

Do you love Giada De Laurentiis’ no-fuss Italian cooking and sensibility? Now you can absorb the celebrity chef’s talent with her brand-new "Giada De Laurentiis for Target" line, which includes fun cookware like a stainless steel butter warmer ($17.99), a bright-colored panini grill ($69.99) as well as affordable gourmet food, including her creamy tomato pasta sauce ($2.99) and parmesan garlic

Do you love Giada De Laurentiis’ no-fuss Italian cooking and sensibility? Now you can absorb the celebrity chef’s talent with her brand-new "Giada De Laurentiis for Target" line, which includes fun cookware like a stainless steel butter warmer ($17.99), a bright-colored panini grill ($69.99) as well as affordable gourmet food, including her creamy tomato pasta sauce ($2.99) and parmesan garlic vinaigrette ($2.99). While many other chefs have delved into the retail market, Giada’s line seems to focus on being mom and budget-friendly, appealing to frugal shoppers who want functional, modern and sleek-looking kitchen items. Giada’s collection, which the chef says is “essential” in her own kitchen, is now currently available in Target stores and online.