The latest little one to be named Gerber spokesbaby is Isla, an adorable seven-month-old with a sweet, dimpled smile.
"Isla is always happy," her mom, Rachael, told TODAY Parents. "She's always smiling and giggling and on the move. Her favorite thing to do is dance to music and play with her big sister, Nora."
Isla is the winner of the 6th annual Gerber Baby Photo Search, and with more than 170,000 entries to the 2015 contest, the Troy, Michigan infant beat out quite a bit of competition to secure her title.
In a press release, Bernadette Tortorella, who handles marketing for Gerber, said that although the company considers every baby to be a Gerber baby, they look forward to choosing one infant to represent their brand each year.
"While we received so many incredible entries, the judges all fell in love with Isla’s cheeky smile and awesome hair," said Tortorella in the press release.
The first Gerber baby was Ann Turner Cook, who won a nationwide contest in 1928; her sketched portrait will continue to grace Gerber products and advertising.
Isla's mom says they frequently get stopped by strangers who comment on Isla's chubby cheeks and full head of hair. And, while she and her husband, Grayson, think Isla is "the cutest," Rachael says they are flattered and thrilled to have won the contest.
"We couldn't believe (we won.) We knew we had a shot, but there were so many other cute babies," said Rachael.
As parents of the current Gerber spokesbaby, Rachael and Grayson will receive a $50,000 grand prize. Isla will receive $1,500 worth of Gerber Childrenswear, as well as the opportunity to be featured in 2016 Gerber ads.
"We're very excited to join the Gerber family," said Rachael. "We know it will be a fun year filled with lots of great opportunities."