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French PR firm creates slipper to take the pain out of stepping on a LEGO

LEGO France feels parents' pain, creating a memory foam slipper to protect feet from injury caused by stepping on a LEGO.
/ Source: TODAY Contributor

Parents of LEGO-loving kids in France have an extra reason to celebrate this holiday season — slippers designed to protect their feet from the internationally recognized parent problem of stepping on a LEGO.

Lego slippers by Brandstation
Lego slippers by Brandstation.Brandstation

According to Brandstation, a PR firm tasked by LEGO with creating the slippers, the footwear is made from heavily padded memory foam soles that will protect the bottom of parents’ feet from painful nighttime encounters with the tiny, plastic bricks.

The slippers were designed as way to draw customers to the LEGO France website, with 150 pairs per day being given away as a sweepstakes. To enter, parents must create a holiday wish list on the site.

Lego slippers by Brandstation
Lego slippers by BrandstationBrandstation

Created in the iconic red and yellow LEGO colors, the slippers are currently only available in France. LEGO France did not reply to a request for comment, leaving many parents in the United States wondering if these pain-preventing slippers will eventually be made available worldwide.