Women are tired of trying to be Super Mom and advertisers are starting to listen. Advertising geared toward mothers often portrays the perfect, uber-organized mama. Think of the Neosporin commercial where the mom at the playground is ready to apply antiseptic at the first hint of a scratched knee. Real moms are more likely to find themselves slinking around the playground shame-facedly, asking the other moms if they can borrow a band-aid to cover the gusher, since they ran out of time to re-stock the first-aid kit. If advertising starts to reflect mothers more accurately, will it actually help ease some of the mom guilt?
Speaking of mom guilt, working moms - here's another bit of guilt to let go of. A recent study shows that while children whose mothers worked continuously throughout their childhood had a higher body mass index than kids whose moms worked less, they were at no greater risk for being unhealthy or obese.
Is poverty a vaccine against childhood peanut allergies? A recent study in the U.K. found that middle-class kids faced twice the risk of developing a nut allergy as did children from lower-income families. Some experts claim the excessively clean lifestyle associated with increased affluence is actually harmful, as it prevents the immune system from developing thoroughly.
If you've encouraged your young athlete to participate in soccer rather than football or other contact sports, thinking it would keep them safer, you might want to re-consider. A new Canadian survey shows a concerning number of head injuries from this seemingly safer sport. With the study recommending protective eye gear and helmets, will soccer uniforms start to look more like football uniforms?
Put away the hand sanitizer. Not only will your affluent and anti-bacterialized lifestyle give your kids peanut allergies, it'll make your daughter sick. Researchers are finding that our overly sterilized lifestyle is actually harmful to our health, and that girls (who muck around in the dirt less than boys) are more likely to be affected by this. So, it's not that we didn't have time to clean the house properly -- we're intentionally leaving a little dirt around to strengthen the kiddos' immune systems. Oh, and look at that! More mom guilt, gone.