Read for the Record is an annual campaign to promote awareness for the early literacy crisis. Spearheaded by Jumpstart, a national early education organization that pairs college students and community volunteers with preschoolers in low-income neighborhoods for full school years, Read for the Record has broken records in the past, encouraging more children to read the same book on the same day. This year, Read for the Record has selected Ezra Jack Keats’ “The Snowy Day” as its book of choice, and several celebrities joined the TODAY Show on Rockefeller Plaza to show their support. Want to find out more? Click here to check out Jumpstart’s official Read for the Record website. Have you gotten a jump on early literacy with your kids? Watch the video and tell us about it in the comments section.