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The latest stylish baby name trend? It's inspired by fashion designers

The same designer came out on top for both boys and girls!
/ Source: TODAY

Babies these days are already at the height of fashion — even down to their names.

The number of kids are being named after designer labels is on the rise, found online retailer Jewellerybox in new research they just released. They revealed the findings after looking at figures published by the Social Security Administration (SSA) between 2000 and 2020.

For the girls, Armani and Chanel came up on top, with 6,974 and 6,293 babies, respectively. Leading boys’ names are Armani (8,612) and Salvatore (4,866).

Beauty brands also made the list. Approximately 957 girls answer to Nivea, while 283 girls have Maybelline on their birth certificate.

The London-based company excluded common names that are associated with brands such as Hugo Boss.

“We did not look at the name Hugo as it is a popular name in its own right,” a spokesperson explained in a press release. “We looked at the name Boss which is more commonly associated with the brand.”


1. Armani 6,974 (after Giorgio Armani)

2. Chanel 6,293

3. Dior 2,072 (after Christian Dior)

4. Nivea 957

5. Maybelline 283

6. Estee 242

7. Dove 198

8. Omega 178

9. Valentino 176

10. Cartier 160


1. Armani 8,612

2. Salvatore 4,866 (after Salvatore Ferragamo)

3. Valentino 4,676

4. Kenzo 1,356

5. Cartier 1,138

6. Manolo 734 (after Manolo Blahnik)

7. Dior 610

8. Omega 327

9. Yves 249 (after Yves Saint Laurent)

10. Klein 208 (after Calvin Klein)

Celebrities have furthered the trend, of course. "Law & Order" actor Ice-T and his wife, Coco Austin, are parents to 5-year-old daughter, Chanel.

“It’s like Coco Chanel, of course,” Austin explained during a TV appearance in 2015.

What's it like to grow up with a fashion name? Chanel Omari, a comedian and host of the “Chanel in the City” podcast, loves that her name sounds luxurious.

“I think the goal of my parents was to pass on confidence and strength and class by naming me Chanel,” Omari told TODAY Parents. “I don’t know if I represent that all the time to be honest. Being a Chanel is great and cool, but it comes with so much responsibility. You feel like you have to live up to the name.”

Maybelline Piña, 43, who lives in Massachusetts, adores her moniker and is used to people reciting the "Maybe it's Maybelline" jingle when she walks in a room.

“Sometimes I'll get asked, ‘Oh, can I call you Maybel?’ And I’ll say, ‘No, my name is Maybelline!’” Pina told TODAY Parents.

She owes her unique name to her dad.

“He was watching TV and saw a commercial for Maybelline mascara and he thought the model was so pretty,” Piña said. “He said, ‘I’m gonna name my daughter after that brand because she’s gonna be so beautiful just like that model.”