Get the latest from TODAY

Sign up for our newsletter
SUBSCRIBE
/ Source: TODAY
By Ree Hines

There's a rising star on social media who's giving her followers a major case of hair envy, and if you want to know her secret, it's simple.

She was born with it.

The 1-year-old, who goes by the name Baby Chanco on her "hair diary" Instagram page, doesn't simply have a fuller head of hair than the average wee one. She has more hair than many adults.

Baby Chanco was recently revealed to be the newest (and youngest) Pantene hair model, appearing in an ad alongside Japanese television announcer Sato Kondo, who has beautiful gray hair. In an interview with People, Yoshiaki Okura, P&G Japan hair care associate brand director, said the company approached Chanco's mother because the toddler's "personality and special character matches (the) image for women (Pantene) wants to support."

"We feel (Chanco’s) beautiful hair has strong power," Okura said in the interview. "And we also support her mother’s positiveness to post wonderful moments with Chanco."

Chanco also appears in an adorable digital movie from Pantene, titled "The Hairy Tale," which is all about celebrating differences.

And it's not just the length of her locks that's so impressive — it's the volume!

To fully grasp how bountiful her all-natural bouffant really is, just take a look at Baby Chanco getting the salon treatment in this clip:

Yes, she already has enough hair to spare some for the sake of a stylish new 'do.

Chanco was born in Japan in December 2017, and during her brief time on social media (and on earth), she's already amassed more than 300,000 Instagram followers who admire her mop top.

Though her mane is undeniably impressive, Chanco isn't the first baby we've seen with a stellar head of hair.

It may not be the most common occurrence, but every now and then, a shaggy star is born.

And we just love every hair on their heads!

Editor's note: This story was originally published on July 25, 2018, and has been updated.