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Whether you're looking to stock your home with outdoor toys for those last weeks of summer or you're getting a head start on holiday shopping — Amazon Prime Day 2018 just started, and deals on items for kids and babies abound.
From car seats to hard-to-find toys, we've rounded up a list of our favorite Amazon Prime Day deals for parents and their families. To take advantage of the sales, just sign up for a 30-day Amazon Prime free trial (which, of course, you can always cancel later) and get to shopping.
We'll update this page as new deals come our way.
For more information on our Prime Day coverage, visit the Amazon Prime Day hub on TODAY.com.
Note: Many deals have time limits and prices are subject to change. We will do our best to keep them updated. But, due to the nature of Amazon Prime Day, there's a chance that once you read this article, the deals have expired or that prices will be different than what's listed below!
Deals in toys and games:
TODAY editors, writers and experts take care to recommend items we really like and hope you’ll enjoy! Just so you know, TODAY does have affiliate relationships. So, while every product is independently selected, if you buy something through our links, we may get a small share of the revenue.
ALEX Active Monkey Balance Board, $13 (normally $15), Amazon
This wooden wobbly board helps kids improve their balance and coordination, and it's sized for little feet.
ALEX Discover Button Art, $10 (normally $26), Amazon
Designed to help preschoolers develop fine motor skills and hand-eye coordination, this set comes with chunky, plastic buttons kids use to complete pictures.
ALEX Discover My Busy Town Wooden Activity Cube, $50 (normally $110), Amazon
Babies and toddlers love playing with these sturdy wooden activity centers, and — at more than 60 percent off — this ALEX version is a great deal.
Baby Alive Ready For School Baby (Blonde), $10 (normally $20), Amazon
Brio Roller Coaster Set Train, $70 (normally 80), Amazon
This roller coaster set, made by popular toy train maker Brio, is a complete wooden railway amusement park that comes with two cars and two characters.
101 Dalmatians Puzzle by Thomas Kinkade, $10 (normally $14), Amazon
Green Toys House Play Set, $20 (normally $40), Amazon
This house play set is made from 100 percent recycled plastic and comes with a house, two mouse characters and furniture for endless creativity.
Hasbro Furby Connect Friend in Teal, $35 (normally $60), Amazon
Kids can put their Furby to sleep, play with it through the Furby Connect app and connect with their furry friend through its 150 colorful eye animations.
Sorry Game Amazon Exclusive, $12 (normally $23), Amazon
In this classic board game, made for ages six and up, two to four players race around the board trying to outwit one another.
Hatchimals Surprise Peacat Egg with Twin Interactive Creatures, $34 (normally $70), Amazon
Inside these special Hatchimals eggs are twins! Prime Day discounts are also available on the Giraven style.
KidKraft Disney Princess Cinderella Royal Dreams Dollhouse, $90 (normally $190), Amazon
This beautiful Cinderella-themed dollhouse accommodates 12-inch dolls and comes with 11 pieces of furniture. Prime Day deals are also available on the KidKraft Shimmer Mansion Dollhouse.
Melissa & Doug Frozen Treats Playset, $19 (normally $20), Amazon
This 24-piece wooden play set is filled with pretend icy treats like popsicles and Italian ice. Other Melissa & Doug play sets with Prime Day discounts include the Slice and Toss Salad Play Food Set and a Sand Toy Baking Set.
Playskool Mr.Potato Head Tater Tub Set, $24 (normally $30), Amazon
A Mr. Potato Head body and more than 15 accessory pieces are included in this tub set featuring the iconic Playskool toy.
Power Wheels Thomas & Friends Thomas Train with Track, $77 (normally $140), Amazon
This Thomas Train by Power Wheels comes with a track, makes Thomas sounds and is 90 percent off in this Prime Day deal.
Deals in baby products:
Chicco KidFit 2-in-1 Booster, $80 (usually $100), Amazon
This Chicco booster seat easily switches from high back to backless.
Evenflo Vive Travel System, $104 (usually $160), Amazon
With multiple ways to ride, this stroller does it all. The car seat can easily connect to the stroller, which makes it easy for parents to transfer sleeping infants, while the toddler seat can hold children up to 50 pounds.
Fisher-Price Luv U Zoo Jumperoo, $70 (usually $98), Amazon
Baby's seat spins 360 degrees granting access to all the animal toys including a monkey, giraffe with clacker beads, spinning alligator, lion teether, an elephant mirror with spinning beads and more.
OXO Tot Sprout High Chair, $200 (usually $250), Amazon
This high chair has three levels of seat height and depth to grow with your child, a five point harness for safety and a tray that can hold up to seven ounces of spilled liquid.
Deals in kids' apparel:
Blaze and The Monster Machines Boys' Short Sleeve T-Shirt, $5 (normally $17), Amazon
Available in a variety of kids' sizes and colors, these 'Blaze and the Monster Machines' shirts will be 75 percent off on Prime Day.
Kids Headquarters Girls' Tunic Set-Capsleeves, $11 (usually $38), Amazon
This legging and tunic set can be worn all summer long and easily be dressed up for kids who don't want to change out of leggings, no matter the occasion. It comes in a large array of sizes, from babies through size six, and 34 different colors and patterns to suit any preference.
Disney Boys' Mickey Mouse Short Sleeve T-Shirt, $7 (normally $20), Amazon
Aleader Kids Youth Sport Water Hiking Sandals, $21 (usually $26), Amazon
These extremely versatile unisex sandals come in eight different colors and are great for active kids. Amazon suggests ordering a half size larger for comfort.
Hatley Girls' Organic Cotton Long Sleeve Printed Pajama Sets, $25 (usually $35), Amazon
What girl doesn't need some cute pajamas for slumber parties? There are a variety of patterns, but we love the puppies!