The World Series is shaking up the television world.
The Nielsen Co. said Tuesday that Fox knocked off usual leader CBS in the TV ratings last week. Three of the first four games on Fox ranked among Nielsen's 10 most popular programs of the week.
Baseball cut into NBC's Sunday night football viewing. The non-competitive NFL game between Indianapolis and New Orleans was seen by fewer than 12.5 million people.
With two big sports events on Sunday, ABC was rewarded for scheduling its fantasy drama "Once Upon a Time" on Sunday. It had an audience nearly two-thirds female and was seen by nearly 13 million people. It was also the year's most popular drama premiere among youthful viewers.