We all know the drill by now: teenage girls screaming, boy singers with dramatic haircuts crooning, and parents scratching their heads wondering what all the to-do is about. In the most recent edition of this phenomenon, the fuss is about One Direction, a five-member group, mostly in their late teens, who hail from Ireland and England.
So why does this matter to us? We already have Justin Bieber! Well, it matters ’cause it looks like the Beebs is gonna have some competition coming his way. According to the group’s label, Columbia Records, when One Direction made its “first public appearance” in the U.S. on March 4 at Boston’s Natick Mall, some 5,000 frenzied fans converged on the scene. Video shows the fans were ecstatic to catch a glimpse of the new teen idols.
The group’s tween fanbase probably caught wind of them on YouTube, where their videos have been circulating since they made a splash overseas with their debut album, “Up All Night” -- which drops on these shores Tuesday, March 13. They also just wrapped up a mini-tour with Big Time Rush, which led Entertainment Magazine to ponder “Are boy bands officially back?”
Then there’s the album’s lead single, “What Makes You Beautiful,” which already topped the charts in England (where it won the Best British Single award at the 2012 BRIT Awards) and recently made an impressive debut on the U.S. pop charts. While its predictable melody might not cause the aforementioned Bieber to pull out his famous hair, the song is clever in that its lyric seems designed to woo tween girls just entering the phase where they’re getting self-conscious about their looks.
The group makes its stateside television debut on TODAY on Monday, March 12 and is slated to perform their hit on Nickelodeon’s “Kids’ Choice Awards” on March 31. Hope the Beebs invested well, just in case.
You can check them out below, and again on Monday.