Fasten your seatbelts and prepare for takeoff: Matt will embark on his 10th trip around the world starting on Nov. 7, and viewers will once again ponder one of television's greatest mysteries: Where in the World is Matt Lauer?
Matt will land at a secret destination every day during his weeklong tour. Broadcasting live from each location, he’ll challenge our anchors and viewers to guess “Where in the World" he is with only the help of a brain-teasing clue.
For the first time ever, through the use of social media including use of Facebook and Twitter, viewers will be able to unlock an extra picture clue every day to help guess Matt's next whereabouts.
And to celebrate the 10th anniversary of Where in the World is Matt Lauer, TODAY will send one lucky viewer and a guest to their choice of one of Matt's 2011 destinations.
From Oct. 24 through Nov. 8, viewers can log onto TODAY.com and enter for a chance to win the “Where in the World Will TODAY Send You?” sweepstakes. The winner will be announced Nov. 11, 2011. Entries are limited to one per day per person. Find out more details on Oct. 24.
Where in the World is Matt Lauer began in 1998 when Matt set out with just eight crew members to travel to his first destination, Cairo, Egypt.
Since then, he's logged 248,166 miles, visited 44 different destinations and said hello to America in 24 different languages as part of the Where in the World series.
He’s visited six continents, including far-flung and hard-to-reach destinations like the base camp of Mt. Everest, Necker Island, the USS Roosevelt and Easter Island. He's traveled by plane, helicopter, boat, and even by zip line, camel and gondola.
Where in the world would you go if you could visit anywhere? Let us know on our TODAY Facebook page.