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What’s your pizza personality?

New survey sponsored by California Pizza Kitchen suggests you can tell a lot about a person by the pizza they choose. CEOs Larry Flax and Rick Rosenfield discuss the results on “Today” and share some of their favorite recipes. Check out some of the recipes and results here.
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Research released recently indicates that keeping a watchful eye on the pizza preferences of family, friends and coworkers may give you certain insights — like the political party your spouse is likely to support in an upcoming election, the career aspirations of your friends and what type of movie your date may prefer. As part of its celebration of National Pizza Month, California Pizza Kitchen sponsored the national survey of 1,000 Americans over the age of 18. Co-founders and CEOs of California Pizza Kitchen, Larry Flax and Rick Rosenfield discuss the results and share some of their favorite pizza recipes on “Today.” Check them out below.

WHAT’S YOUR PIZZA PERSONALITY? America’s Pizza Personality Profiles

What can you find out about your family, friends and co-workers just by looking at the kind of pizza they prefer? Quite a lot, according to the results from the National Pizza Personality Survey sponsored by California Pizza Kitchen.

Here’s the inside scoop on America’s pizza personalities.

“California-style” Pizza Personality Profile:

Most likely to choose these pizza toppings - garlic and shrimp, BBQ chicken and Thai

Preferred pizza seasonings - oregano and parmesan cheese

Celebrities they would like to eat pizza with - Madonna or David Letterman

Preferred type of movie - action-adventure

More likely to be found reading - New York Times

Dream jobs include - book editor / author

In high school - the rebel

Likely political party affiliation - Democrat

“New York-style” Pizza Personality Profile:

Most likely to choose these pizza toppings - traditional meats like sausage and pepperoni

Preferred pizza seasonings - nothing extra

Celebrities they would like to eat pizza with - Oprah Winfrey or President Bush

Preferred type of movie - action-adventure or comedy

More likely to be found reading - People, New York Times

Dream jobs include - stay-at-home parent

In high school - the brainiac

Likely political party affiliation - equally divided

Deep Dish “Chicago-style” Pizza Personality Profile:

Most likely to choose these pizza toppings - traditional meats like sausage and pepperoni

Preferred pizza seasonings - nothing extra

Celebrities they would like to eat pizza with - Denzel Washington

Preferred type of movie - action-adventure, comedy or drama

More likely to be found reading - USA Today

Dream jobs include - sports star

In high school - the jock

Likely political party affiliation - Republican

PASTRAMI REUBEN PIZZA Makes two 9-inch pizzas

1 recipe Basic Pizza Dough (see below)

6 oz favorite Thousand Island dressing

1 cup shredded Swiss cheese

1 1/4 cup shredded Mozzarella cheese

1/2 lb thinly sliced deli style Pastrami

1/2 cup Sauerkraut (drained)

1 tsp caraway seeds

1. Place the pizza stone in the center of the oven and preheat to 500 F for one hour before cooking the pizzas.

2. Use a measuring spoon to spread 3 tablespoons evenly over the surface of stretched dough. Sprinkle 1/2 cup of Swiss cheese and 1/2cup of mozzarella over the entire surface of the dough.

3. Evenly distribute half of the Pastrami over the cheese. Sprinkle 1/4 cup of Sauerkraut over the Pastrami.

4. Top the Sauerkraut with 1/2 tsp caraway seeds, sprinkle an additional two tablespoons of mozzarella over the top of the pizza.

5. Transfer the pizza to the oven; bake until the crust is crisp and golden and the cheese at the center is bubbly, 8 to 10 minutes. When the pizza is cooked, carefully remove it from the oven; slice and serve. Serve each pizza with 3 tablespoons of Thousand Island dressing on the side.

6. Repeat with remaining ingredients for a second pizza.

PIZZA DOUGH BY CALIFORNIA PIZZA KITCHEN (Recipe can be found in our cookbook titled “The California Pizza Kitchen Cookbook”.)

Makes dough for (2) 9-inch pizzas

Basic Pizza Dough:

1 teaspoon yeast

1/2 cup plus 1 tablespoon warm water (105 degrees to 110 degrees F)

1 1/2 cups bread flour or all-purpose flour

2 teaspoons sugar

1 teaspoon salt

1 tablespoon extra virgin olive oil plus 1 teaspoon for coating

To make the dough:

1. Dissolve the yeast in the water and set aside for 5 to 10 minutes. Be sure that the water is not hot; temperatures of 120 degrees F and above will kill the yeast, and your dough will not rise.

2. If using an upright electric mixer, such as a KitchenAid, use the mixing paddle attachment because the batch size is too small for the dough hook to be effective. Combine all other ingredients (except the additional teaspoon olive oil) and combine them with the dissolved yeast in the mixing bowl. (Do not pour the salt directly into the yeast water because this would kill some of the yeast.) Allow these 2 ingredients to mix gradually; use the lowest 2 speeds to mix the dough. Mix for 2 to 3 minutes, until the dough is smooth and elastic. Overmixing will produce tough, rubbery dough, and friction will cause the dough to rise too fast.

3. If using a food processor, use a dough “blade” made of plastic rather than the sharp steel knife attachment, which would cut the gluten strands and ruin the consistency of the dough. Otherwise, proceed as above. Be especially cautious not to mix too long with a food processor because the temperature resulting from the friction of mixing could easily exceed 120 degrees F, killing your yeast. Mix only until a smooth dough ball is formed.

4. If mixing by hand, place the dry ingredients in a 4 to 6 quart mixing bowl; make a well in the middle and pour in the liquids (reserving the teaspoon of olive oil). Use a wooden spoon to combine the ingredients. Once initial mixing is done, you can lightly oil your hands and begin kneading the dough; knead for 5 minutes. When done the dough should be slightly tacky (that is, it should be barely beyond sticking to your hands).

5. Lightly oil the dough ball and the interior of a 1-quart glass bowl. Place the dough ball in the bowl and seal the bowl with clear food wrap; seal airtight. Set aside at room temperature (70-80 degrees F) to rise until double in bulk - about 1 1/2 to 2 hours.

6. (The dough could be used at this point, but it will not be that wonderful, chewy, flavorful dough that it will later become.) Punch down the dough, re-form a nice round ball and return it to the same bowl; cover again with clear food wrap. Place the bowl in the refrigerator overnight, covered airtight.

7. About 2 hours before you are ready to assemble your pizza, remove the dough from the refrigerator. Use a sharp knife to divide the dough into 2 equal portions (or 4 equal portions if making appetizer-sized pizza or if smaller 6-inch pizzas are desired).

8. Roll the smaller doughs into round balls on a smooth, clean surface; be sure to seal any holes by pinching or rolling.

9. Place the newly formed dough balls in a glass casserole dish, spaced far enough apart to allow for each to double in size. Seal the top of the dish airtight with clear food wrap. Set aside at room temperature until the dough balls have doubled in size (about 2 hours). They should be smooth and puffy.

To stretch and form the dough for pizza:

1. Sprinkle a medium dusting of flour over a 12x12-inch clean, smooth surface. Use a metal spatula or dough scraper to carefully remove a dough ball from the glass casserole dish, being very careful to preserve its round shape. Flour the dough liberally. Place the floured dough on the floured smooth surface.

2. Use your hand or rolling pin to press the dough down forming a flat circle about 1/2-inch thick. Pinch the dough between your fingers all around the edge of the circle, forming a lip or rim that rises about 1/4-inch above the center surface of the dough. You may continue this outward stretching motion of the hands until you have reached a 9-inch diameter pizza dough.

To dress the pizza:

1. Lightly sprinkle cornmeal, semolina or flour over the surface of a wooden pizza peel. Arrange the stretched dough over the floured peel surface. Work quickly to dress the pizza so that the dough won’t become soggy or sticky from the sauces and toppings.

2. When you are ready to transfer the pizza to the pizza stone in the preheated oven, grasp the handle of the peel and execute a very small test jerk to verify that the pizza will come easily off the peel. If the dough doesn’t move freely, carefully lift the edges of the dough and try to rotate it by hand. Extreme cases may require that you toss more flour under the dough edges.

3. Once the dough is moving easily on the peel, open the oven and position the edge of the peel over the center of the stone about 2/3 from the front of the stone. *Jiggle and tilt the peel to get the pizza to start sliding off. When the pizza begins to touch the stone, pull the peel quickly out from under it. Don’t attempt to move the pizza until it has begun to set (about 3 minutes). The peel can be slid under the pizza to move it or remove it.

Recipes and Pizza Personality survey results provided by California Pizza Kitchen. Copyright 2003. All rights reserved. For more information on CPK, you can visit their Web site at: