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What's the impact of the Alton Sterling and Philando Castile videos?

The police-involved shootings of Alton Sterling and Philando Castile were both captured on video and posted online for everyone to see. NBC's Harry Smith reports for Sunday TODAY how someone with a smartphone and social media account can change the world. (Run time: 3:37)
/ Source: TODAY
By TODAY

The police-involved shootings of Alton Sterling and Philando Castile were both captured on video and posted online for everyone to see. NBC’s Harry Smith reports for Sunday TODAY how someone with a smartphone and social media account can change the world. (Run time: 3:37)