The phrase "Let's Go Brandon" has been chanted at football games, printed on T-shirts and repeated by U.S. politicians — but what exactly does it mean?
The phrase began making the rounds in October 2021 following a NASCAR race at the Talladega Superspeedway in Alabama. Driver Brandon Brown was being interviewed by NBC Sports reporter Kelli Stavast as the crowd behind him chanted something difficult to make out.
Stavast suggested that the crowd was saying, “Let’s go, Brandon!” However, it later became apparent that the crowd was shouting, “F--- Joe Biden.”
The phrase caught on as a euphemistic insult to the president, and it quickly began popping up everywhere.
NASCAR later sought to distance itself from the phrase. In the weeks after the race, the motorsport series' president said the league didn't want to be associated with politics, and that it would sue anyone who created NASCAR merchandise with the slogan on it.
Brown himself later told The New York Times, "I have zero desire to be involved in politics."
But the slogan persisted. A “Let’s Go Brandon” sign appeared at a Boston College vs. Syracuse college football game in early November.
A new song by Bryson Gray called “Let’s Go Brandon,” one of multiple musical tributes to the anti-Biden meme, also bumped Adele’s new hit, “Easy On Me,” out of the top spot on iTunes for a time last month.
Jeff Duncan, a Republican congressman from South Carolina, also shared a photo wearing a mask with the viral phrase.
A Southwest Airlines pilot is also facing an internal investigation for allegedly saying, “Let’s go, Brandon,” over the intercom during a flight from Houston to Albuquerque last week.
“It's been embraced by Republican politicians,” NBC News national security and intelligence correspondent Ken Dilanian said on TODAY. “But now it's being used to sell guns and ammunition. And that really worries law enforcement officials.”
The White House nor the Secret Service responded to NBC News' request for comment.
“There are some who say that part of the popularity of this whole ‘Let’s Go Brandon’ thing comes from people who like using a code to basically troll Democrats. But who knows how long its shelf life will be,” NBC News senior Washington correspondent Hallie Jackson also reported on TODAY. “You have one Republican aide who described the phrase to NBC News as an ‘annoying boomer meme’ that's ‘getting past its due date.’ We’ll see.”