Bank of America, the official bank sponsor of the 2008 U.S. Olympic Team, today launched America’s Cheer™, a new grassroots campaign that provides an opportunity for all Americans to cheer on the nation’s finest athletes as they prepare to compete at the 2008 Olympic Games in Beijing, China. Whether it’s an energetic video or audio recording, heartfelt letter or inspiring photo, America’s Cheer™ invites the entire country to express their support for Team USA™ through the act of cheering.
To upload a cheer, individuals or groups can visit www.americascheer.com. Cheers can also be recorded by visiting the America’s Cheer™ mobile tour, which debuted today in New York City. From there, America’s Cheer™ will visit 19 cities and 26 events, and travel 27,000 miles before its final stop in Detroit, Mich., on Aug. 24, 2008, a date that coincides with the Closing Ceremony of the 2008 Olympic Games.