Wal-Mart is joining Hollywood's emerging system for letting consumers access movies they buy on discs over multiple devices including tablet computers and smartphones.
In pledging support for UltraViolet on Tuesday, Wal-Mart says it will convert consumers' existing library of DVDs and Blu-ray discs to digital versions saved online for $2 to $5 each. The world's largest retailer says it will offer the service starting April 16 at 3,500 outlets nationwide.
The aim is to give consumers confidence that their disc purchases today won't be obsolete in a few years, and get people used to buying and owning movies digitally.
Five major studios are participating in the service: Paramount, Universal, Sony, Warner Bros. and 20th Century Fox.
Movies that are converted digitally will be accessible through Wal-Mart's Vudu online movie service.