The week of hype and glitz building up to the Super Bowl is attracting plenty of celebrities to Texas and many are offering the public the chance to party with them -- just don't forget the credit card.
The Black Eyed Peas, who will provide the halftime entertainment when the Pittsburgh Steelers meet the Green Bay Packers next Sunday, headline Sports Illustrated's party on Saturday along with top French DJ David Guetta.
A 'stageside cabana' with high-end drinks and a hostess for a dozen people will set you back $80,000 although if you can settle for a table for 10 with champagne and 'premium bottles' you will be dancing the night away for just $35,000.
A straightforward single entrance ticket (or 'VIP invitation') for the event is $1500, which is the same cost as a night with Prince, the 1980's pop singer.
Prince is hosting an "all-inclusive soiree boasting music, art, food, spirits and more" in an "intimate" tent with funds going to a charitable foundation.
A 'head table for 10' will cost $25,000, while a 'VIP nest' for six is $12,000.
Rapper Diddy, a frequent flyer to Super Bowl week, features as a guest at a number of events and his own party, labeled "Fantasy" has a cover charge of $750.
All over the city, lounges, bars and clubs are bringing in big names and upping their prices for Super Bowl week with models apparently the most popular hostesses for events.
The game itself is hardly a cheap affair with tickets not surprisingly hard to come by.
The lowest priced ticket available on Stub Hub, an online ticket exchange service, Sunday was $2,194 although you can soak up the local atmosphere watching on a big screen in the Party Plaza for $340.
Local media reported this week that parking lots close to the stadium were being offered for $990 -- the official stadium parking costs $110 although space is being offered just over a mile's walk from the stadium for around $50.