ICLOUD FOR MOVIES: Apple is in talks with Hollywood studios about allowing people to buy movies on iTunes using multiple Apple-made devices without needing to transfer files, according to people familiar with the matter.
MISSING LINK: Movies were a big omission in the rollout of Apple's iCloud on Wednesday. The service enables users to wirelessly sync their music, apps and books on Apple devices.
HBO FACTOR: Movies are treated specially by Hollywood because of exclusive deals with premium pay TV channels. In this case, new agreements are needed with HBO to allow iCloud to work for movies.