Kelly Ripa, Rachel Zoe and Emma Roberts had their strategies mapped out as they joined other stars on a mission to find the best bargains at a high-fashion shopping event for charity on Saturday.
Celebrities such as Donna Karan, Gayle King and actor Chord Overstreet also attended Super Saturday, which raises money for the Ovarian Cancer Research Fund. Jimmy Choo, Theory, Piperlime.com and One Kings Lane were among the 200 brand names that discounted their goods for the cause.
"You have to get a map and plot out the places you want to go," celebrity chef Katie Lee said. "You have to have a mission and a game plan."
Lee said she's scored amazing deals in the past, thanks in part to her hard-core focus: "I got about five Tommy Hilfiger bikinis for about twenty dollars and I still wear them and I love them, and I got cover-ups too."
Ripa had an alphabetical method to her buying spree, instead of jumping around from designer to designer. Once again acting as a co-host, she was excited to get a chance to shop — something that eluded her last time.
"Last year it did not go my way. I had a wedding to get to, so I was able to do the press line, but by the time I got off the press line, I was ushered into a car to go to the wedding. It was really sad," she said.
Roberts, who also co-hosted the event, said she was on the lookout for anything by the line Chloe.
Reality star, stylist and new mom Zoe did double duty by hosting a booth, as well as doing some shopping for clients. Zoe said she never has buyer's remorse over her Super Saturday purchases.
"I think just all of the finds you get and knowing every dollar you spend is for a great cause."